Zhenia Vasiliev +44 (0) 7551085572 [email protected] [LinkedIn](https://www.linkedin.com/in/zhenia-vasiliev) ## Skills Project management (PMP certified), Agile/Scrum (daily stand ups, sprint planning and retrospectives, backlog grooming, estimation workshops), QA, technical documentation, wireframing, data visualisation, typography, presentation decks and reports. Atlassian Jira, Atlassian Confluence, Asana, Trello, Smartsheet, Microsoft Excel and Google Sheets, Powerpoint, Figma, Sketch, Canva, Adobe Creative Suite. ## Work history **PILOT INSTITUTE. London, UK (remote). 2023-present** **Creative Lead, Marketing** - Developed the brand style for social media, increasing engagement by 540% and Instagram followers by 30% within 12 months. - Directed the 6-month Design Guide project, creating a unified brand style for social, editorial, 3D, animation, video, and learning content, improving communication impact by 60% and ensuring brand cohesion. - Identified and implemented an automated workflow for social media asset creation, boosting production velocity by 50% in just 1 month. - Assisted in implementing a Project Management Information System (PMIS: Asana) in 1 month. - Configured task ID tracking on PMIS, increasing project visibility and ease of navigation by 80% within 1 month. - Pioneered the adoption of Confluence for documentation, leading to a 75% increase in documents produced annually and a 20% rise in staff engagement over 12 months. - Established regular production meetings, achieving a 25% reduction in the company’s communication time over 12 months. **CALVERT22 FOUNDATION. London, UK. 2018-2023** **Digital Production Lead / Product Owner** - Spearheaded the new Digital Production Team, hiring designers and developers and sourcing external contractors, which increased production velocity by 75% over 12 months. - Produced a new Elastic Search feature with advanced search filters and platform architecture upgrades, improving search usability by 75% and boosting user engagement by 25% within 12 months. - Pioneered Agile/Scrum, DevOps, CI/CD, technical documentation, MVP workflows, and regular bug triaging, achieving 80% annual liquidation of technical debt in just 2 months. - Directed a migration to AWS with DevOps management, enhancing website availability and developer experience by 50% in 2 months. - Implemented a full platform UX redesign, growing the audience from 2 to 7 million users between 2017 and 2022. - Optimised AWS infrastructure setup, cutting technical service fees by 65% within 1 month. - Led the migration of company data storage to Google Drive, reducing service costs by 75%, saving £10K in hardware purchases, and increasing file storage availability by 80% over 6 months. - Delivered the Calvert Journal Online Film Festival, integrating the film platform, ticketing, and landing pages, screening 35 films with 100K global views over 9 months. **KANTAR GROUP. London, UK. 2014-2018** **Information Designer** - Launched 40+ design projects for global brands like Google, Forbes and the United Nations, directly contributing to a 10% increase in divisional sales, exceeding quarterly targets. **THE GUARDIAN. London, UK. 2012-2014** **Information Designer** - Achieved _Information is Beautiful_ Award for information design. - Designed 10+ self-initiated data visualisation projects, leading to features in _The Guardian, The Slate, FastCo:Design_ and ‘Understanding the World: The Atlas of Infographics’ by _Taschen_. - Authored infographics for 20+ clients, resulting in recognition as the team's go-to expert for visual storytelling. **FREELANCE MAGAZINE DESIGNER**. Moscow, Russia. 2002-2012** - **RIA Novosti, Art Director:** Developed a fresh, recognizable visual identity for The Moscow News, significantly boosting the publication’s advertising revenue by 30%. - **TimeOut, Editorial Designer:** Participated in launching a new lifestyle supplement, helping increase advertising contributions by 10% for the parent company. - **Grazia, Editorial Designer:** Contributed to the launch and maintenance the Russian edition of the bi-weekly fashion magazine, achieving a 5% revenue uplift for the parent brand through advertising. ## Certifications and memberships - Project Manager Professional (PMP) Certification (active, expires 01/04/2028). - PMI, Member (2025-current). - Higher Education Academy. London, UK. Fellow (2021-current). ## Education - PhD Cultural Studies (Goldsmiths University, London, UK, 2018 – 2023). - MA Art Praxis (Dutch Art Institute, ArtEZ, Arnhem, NL, 2015 – 2017). - MA Communication Design (Kingston University, London, UK, 2009 – 2010). - BA Journalism (St. Petersburg State University, St. Petersburg, RU, 1997 – 2002). ## Publications and Presentations - Conference talk. Figure It Out: The Art of Living Through System Failure Symposium. ‘Creating Inefficient Infrastructures,' 2024. - Non-Refereed Publications: Art.Culture.Digital (27 pieces), 2020-23. ([Link](https://artculturedigital.substack.com/archive))  - Non-Refereed Publication: Vasiliev, Zhenia. ‘A software antiproduction principle ‘. Medium, 2023. ([Link](https://medium.com/@zzhenia/a-software-antiproduction-principle-part-1-why-complexity-is-necessary-eab3bb47972)) - Conference talk. The Joint Goldsmiths, University of London / L’Orientale Graduate Conference in Media and Cultural Studies. ‘Toward Queer Software Performativity,' 2023. - Paper. ‘Learning from Russia’s hi-tech Soviet heritage. Review: From Russia with Code.’ Computational Culture Journal #8 (July 2021). - Series of workshops. ‘Reading Marx's Capital: a public conversation.’ MayDay Rooms, London, 2020. - Conference talk. 16th Annual Historical Materialism Conference, London. Artificial Intelligence and Digital Work panel: ‘Telework and Social Reproduction: Towards the Definition of Subjects in Digital Working Class,’ 2019. - Conference talk. Ambika P3, London. Hyphen — An Exposition Between Art and Research. CREAM/CAMRI Caucus. ‘The Ideology of the Workplace: Real Software Abstraction in Remote Gig Economy,’ 2019. - Conference talk. University of Westminster PhD symposium, London. ‘The ideology of the workplace: real software abstraction in remote gig economy,’ 2019. - Author and managing editor: The Griefers of Bandung. Publishing Class Dutch Art Institute Publications. Curated by Sarah Pierce and Tirdad Zolghadr. 2017. - Refereed paper: Vasiliev, Zhenia. ‘Cyborg Politics: Notes for a Lexicon.’ Open! Platform for Art, Culture and the Public Domain, 2016 ([Link](https://onlineopen.org/cyborg-politics)). - Refereed paper: Vasiliev, Zhenia. ‘Consumer’ and ‘Desiring Machine.’ Between and Beyond A Posthuman Bestiary. Open! Platform for Art, Culture and the Public Domain, 2016.